Collaboration will support Asian game and app developers in leveraging Enjin’s non-fungible token (NFT) technology and decentralized infrastructure via the Polkadot-based NFT parachain Efinity.
SINGAPORE — 16 November 2021 — Enjin, the leading ecosystem for NFTs, today announces a partnership with Ludena Protocol, Korea’s largest play-to-earn (P2E) social gaming platform boasting over 3 million users. EnjinStarter, a launchpad dedicated to the Enjin ecosystem, has been selected by Ludena Protocol to drive adoption of NFTs in the Asia Pacific gaming market, supporting blockchain integration, monetization, and marketing strategies.
Kenneth Lee, COO of Ludena Protocol, commented on the partnership, “We’ve chosen Enjin because of their powerful, eco-friendly tech stack and Efinity, which will connect all of our P2E games, beginning with the first release in February 2022. With many local game companies and partners soon to be ‘blockchained,’ EnjinStarter is critical in supporting their integrations and strategies as they enter the decentralized Metaverse. We look forward to working with Enjin and EnjinStarter to support innovators in the Korean gaming economy.”
This collaboration is part of a broader initiative to introduce innovative technologies to the Asia Pacific gaming market, which accounts for half of the world’s 3 billion gamers. Ludena Protocol and its 200+ industry partners will have direct access to Enjin’s Web 3.0 capabilities, used by over 70 game and app developers and hundreds of NFT projects, such as Microsoft Azure Heroes, Lost Relics, Kingdom Karnage, Age of Rust, and 9Lives Arena.
As a continuation of joining Enjin’s Adopter Program to bring eco-friendly NFTs to GameTalkTalk, Ludena Protocol plans to take advantage of the Efinity parachain, a scalable, decentralized, cross-chain network for NFTs built by Enjin on Polkadot. This announcement follows Enjin’s recent launch of its US$100M Efinity Metaverse Fund, intended to support development on the Efinity parachain should Enjin’s bid find success at the upcoming Polkadot Parachain Auctions beginning December 2.
Rene Stefancic, Enjin Partnerships Lead, concluded, “We’re always seeking ways to foster adoption of in-game NFTs in new markets. Conducive to that goal, working with Ludena Protocol will enrich Enjin’s vibrant ecosystem and expose companies like KillBox and Chainos to blockchain-powered game mechanics. We welcome all developers and creators to join us as we secure the foundations of the Metaverse.”
Projects interested in using this technology to monetize, market, and grow can join the Enjin Adopter Program and learn more about the Efinity Metaverse Fund at //enj.in/adopter.
Rene Stefancic, Enjin Partnerships Lead, and Bryana Kortendick, Enjin VP of Communications, are available for interviews
Enjin is the leading ecosystem for non-fungible tokens (NFTs), offering a comprehensive suite of products for creating, trading, distributing and integrating NFTs into virtual worlds. As a scalable, affordable platform, Enjin’s technology has seen wide application in blockchain games, apps, enterprise programs, and innovative marketing campaigns. The Enjin ecosystem is fueled by Enjin Coin (ENJ), a utility token used to back the value of blockchain assets. To date, over one billion Enjin-powered assets have been created. For more information, visit enjin.io.
About Ludena Protocol
Ludena Protocol is a decentralized ecosystem dedicated to gamers worldwide. Through its gamified play-to-earn (P2E) social platform GameTalkTalk, the company has more than 3 million users in Korea and over 20 blockchain game partners. Ludena adds value to the users’ daily activities by providing rewards for playing games, live streaming, and more. In February 2022, Ludena will release its own P2E game. For more information, visit ludenaprotocol.io/eng/.